Explore how a career in petroleum geology evolved into investing in wind, solar, and storage.
In this episode of the FEG Insight Bridge, Jane Woodward, Managing Partner of Woven Earth Ventures, traces a career from exploration geologist at Arco to co-founder of MAP Energy. She explains how geospatial thinking guided MAP’s expansion from natural gas into wind, land-based solar, and battery storage, with grid interconnection and proximity to demand central to site selection. Woodward also describes how Stanford teaching and former students shaped her work, including her connection to Fervo Energy.
Key Takeaways
- Project value depends on location as much as resource quality: a site with strong sun or wind has little worth without grid interconnection and proximity to demand.
- Early positioning carried an advantage: MAP Energy secured sites in less obvious solar markets such as Ohio, Illinois, and Indiana ahead of competitors, reasoning that the best locations become scarcer and costlier over time.
- Woodward views clean technology as a source of value that can transcend partisan lines, because it delivers risk reduction and customer benefit regardless of who holds office.
- Her career illustrates the value of systems-oriented, interdisciplinary thinking, from Arco’s layered geospatial analysis of sedimentary basins to the investment decisions she later made across gas, wind, solar, and storage.