FEG Investment
Advisors
Holly Laiveling

Holly Laiveling

Chief Technology Officer

Holly Laiveling serves as Chief Technology Officer at FEG, where she leads the firm’s technology strategy, enterprise systems, and digital modernization initiatives. In her role, Holly is responsible for aligning technology investments with business strategy, strengthening operational resilience, and enabling innovation across the organization in support of FEG’s clients and colleagues.

Holly brings deep experience across software engineering, infrastructure, and enterprise platforms, with a background spanning cloud architecture, application development, data integration, and security. She has worked hands‑on with modern technology stacks, and is known for pairing technical rigor with pragmatic execution in complex, regulated environments.

At FEG, Holly focuses on modernizing core platforms, advancing responsible adoption of artificial intelligence, and building governance models that balance innovation with risk management. She is a strong advocate for disciplined technology decision‑making, clear operating models, and developing high‑performing, empowered teams. Her leadership style is collaborative, data‑driven, and grounded in first‑principles thinking.

Outside of work, Holly enjoys running outdoors, spending time at the beach with a good book, and tackling hands‑on home projects. She values continuous learning, curiosity, and creating space for both professional growth and personal balance.

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