It is a common misconception that responsive investments underperform other investment strategies. FEG often sees responsive investments performing in line with—and even exceeding—traditional benchmarks, suggesting that organizations can still meet that double bottom line of securing both financial and social return. But how can an organization effectively measure the social return of a portfolio? FEG Research Analyst Lily Ambrosius explains some of the resources you can use to measure and report on social performance—in addition to financial performance—for organizations looking to maximize their positive impact.